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  • Jetpack 12.2 – AI Assistant at your fingertips

    Jetpack 12.2 – AI Assistant at your fingertips image

    We’re thrilled to announce some major enhancements and exciting new features that will revolutionize the way you work and interact with your audience. Jetpack is here to supercharge your online presence, boost your productivity, and help you reach new heights of success. Let’s dive right into the change log and explore what’s in store for you!

    Jetpack 12.2 – AI Assistant at your fingertips

    Powerup your wordpress cms with Jetpack plugin. Contact Hasibul Hasan Shanto for your digital marketing assistance.

  • A Comprehensive Guide on How to Become a Successful Freelance Writer

    A Comprehensive Guide on How to Become a Successful Freelance Writer image

    Introduction: In today’s digital age, freelance writing has emerged as a lucrative career option for individuals who possess a passion for writing and the desire to work independently. The freedom, flexibility, and potential for substantial income make freelance writing an attractive choice for many aspiring writers. However, succeeding as a freelance writer requires more than […]

    A Comprehensive Guide on How to Become a Successful Freelance Writer
  • Unlocking Success: Essential Metrics for E-commerce Companies

    Unlocking Success: Essential Metrics for E-commerce Companies

    Running a successful e-commerce business requires more than just a great website and a range of products. To make data-driven decisions and achieve sustained growth, e-commerce companies must closely monitor and analyze key metrics. In this blog post, we will explore the most important metrics for e-commerce companies and how they can provide invaluable insights into the health and performance of your business.

    1. Conversion Rate: Turning Visitors into Customers:

    Conversion rate is the Holy Grail of e-commerce metrics. It measures the percentage of website visitors who take a desired action, such as making a purchase. By optimizing your conversion rate, you can maximize the effectiveness of your marketing campaigns, identify areas for improvement in your website’s user experience, and ultimately increase sales.

    2. Average Order Value (AOV): Boosting Revenue Per Transaction:

    Average Order Value (AOV) represents the average amount of money spent by customers per order. By encouraging customers to spend more during each transaction, you can significantly boost your revenue without acquiring additional customers. Upselling and cross-selling strategies, personalized product recommendations, and effective pricing strategies all play a role in increasing AOV.

    3. Customer Acquisition Cost (CAC): Calculating the Cost of Growth:

    Understanding how much it costs to acquire a new customer is crucial for evaluating the efficiency of your marketing and advertising efforts. Customer Acquisition Cost (CAC) calculates the average cost of acquiring a new customer, taking into account expenses such as advertising, marketing campaigns, and sales efforts. By reducing CAC and optimizing your customer acquisition strategies, you can maximize the return on your marketing investments.

    4. Customer Lifetime Value (CLV): Building Long-Term Success:

    Customer Lifetime Value (CLV) estimates the total value a customer brings to your business over their entire relationship with your company. By focusing on increasing CLV, you can identify your most valuable customer segments, tailor your marketing efforts, and prioritize customer retention initiatives. Building strong customer loyalty and providing exceptional customer experiences are key to maximizing CLV.

    5. Churn Rate: Retaining Valuable Customers:

    Churn rate measures the percentage of customers who stop using or purchasing from your company within a given time period. A high churn rate can be detrimental to your business, as it indicates potential issues with customer satisfaction and retention. By monitoring and addressing the reasons for customer churn, you can implement strategies to improve customer satisfaction, enhance loyalty programs, and reduce customer attrition.

    6. Cart Abandonment Rate: Sealing the Deal:

    Cart abandonment is a common challenge for e-commerce companies. This metric represents the percentage of customers who add items to their shopping cart but leave the website without completing the purchase. By analyzing the reasons behind cart abandonment and implementing strategies such as personalized remarketing campaigns, optimizing the checkout process, and offering incentives, you can recover lost sales and improve conversion rates.

    7. Return on Advertising Spend (ROAS): Optimizing Ad Campaigns:

    ROAS measures the revenue generated for every dollar spent on advertising campaigns. By evaluating the effectiveness of your marketing channels and optimizing your ad spend, you can ensure that your advertising investments are generating a positive return. Continually testing and refining your ad campaigns based on ROAS insights will help you allocate your marketing budget more efficiently.

    Conclusion:

    To thrive in the competitive e-commerce landscape, it is essential for businesses to leverage the power of data. By monitoring and analyzing the key metrics mentioned in this blog post, you can gain valuable insights into your business’s performance, make informed decisions, and optimize your strategies for sustained growth. Remember, success in e-commerce is a journey, and these metrics will serve as your compass along the way. Start measuring, start improving, and unlock the full potential of your e-commerce business.

  • AI Trends to Watch Out for in 2023

    AI Trends to Watch Out for in 2023

    Exploring the Future of AI: Trends, Challenges, and Opportunities

    Artificial intelligence would be the ultimate version of Google.
The ultimate search engine that would understand everything on the web.
It would understand exactly what you wanted, and it would give you the right thing.
We're nowhere near doing that now. However, we can get incrementally closer to that, and that is basically what we work on." - Larry Page, Co-Founder of Google

    Artificial Intelligence (AI) has been transforming the world as we know it, and its impact is only set to grow in the coming years. As we look forward to 2023, several AI trends are worth keeping an eye on. In this post, we’ll explore some of the most significant AI trends likely to shape our future.

    Natural Language Processing (NLP)

    Natural Language Processing (NLP) is an AI technology that enables machines to understand and process human language. With the rise of voice assistants like Siri and Alexa, NLP has made significant strides in recent years. In 2023, we can expect to see further advancements in NLP that will allow machines to understand and respond to human language even more accurately and naturally.

    AI-Powered Healthcare

    AI is already making a significant impact in the healthcare industry, and this trend is set to continue in 2023. AI-powered healthcare solutions can help with everything from diagnosing diseases to predicting patient outcomes. With AI, healthcare professionals can process vast amounts of data quickly, making it easier to identify patterns and trends that can lead to better patient outcomes.

    Autonomous Vehicles

    Autonomous vehicles have been a hot topic for several years now, and 2023 is expected to be a significant year for this technology. With the help of AI, autonomous vehicles can analyze their surroundings and make decisions in real time, making them safer and more efficient than traditional vehicles.

    Personalized Shopping Experiences

    AI is also set to revolutionize the way we shop. In 2023, we can expect to see AI-powered shopping experiences that are personalized to each user. AI algorithms can provide personalized recommendations and create custom product offerings by analyzing a user’s shopping history and preferences.

    Increased Cybersecurity

    As technology advances, cybersecurity threats become more sophisticated. In 2023, AI is expected to play a more significant role in protecting our digital assets. AI-powered cybersecurity solutions can analyze vast amounts of data to identify and respond to potential threats quickly.

    Explainable AI (XAI)

    As AI becomes more prevalent, it’s essential that we can understand how and why AI systems make their decisions. Explainable AI (XAI) is a field of AI research that focuses on developing AI models that can explain their reasoning to humans. In 2023, we can expect to see more applications of XAI in areas like healthcare, finance, and law, where transparency and accountability are essential.

    Edge AI

    Edge computing is an emerging technology that allows data processing to be done closer to the source, rather than relying on a centralized cloud infrastructure. Edge AI takes this concept one step further by enabling AI models to run directly on edge devices like smartphones and IoT sensors. In 2023, we can expect to see more edge AI applications that will enable faster and more efficient processing of data.

    AI-powered Creativity

    AI is already being used to create music, art, and even literature. In 2023, we can expect to see more AI-powered creativity tools that will enable artists and designers to explore new creative possibilities. AI-powered creativity tools can help generate new ideas, designs, and compositions, leading to new forms of art and innovation.

    Robotics

    Robotics has been a field of interest for AI researchers for many years. In 2023, we can expect to see more advancements in robotics that will enable more sophisticated interactions between humans and machines. With the help of AI, robots can learn to perform complex tasks, adapt to new environments, and even communicate with humans in natural language.

    Quantum AI

    Quantum computing is an emerging field that promises to revolutionize computing by enabling computers to perform complex calculations exponentially faster than classical computers. Quantum AI is the intersection of quantum computing and AI, and it has the potential to transform industries like finance, healthcare, and energy. In 2023, we can expect to see more advancements in quantum AI that will enable us to solve previously unsolvable problems.

    In conclusion, AI is poised to make significant strides in 2023 and beyond. From healthcare to transportation and everything in between, the impact of AI is only set to grow. As we move forward, it’s essential to stay up-to-date on the latest AI trends to stay ahead of the curve.

  • Digital marketing automation propaganda

    Digital marketing automation propaganda

    What is digital marketing automation?

    Digital marketing automation refers to the use of technology to streamline and simplify marketing tasks and processes. This can include things like email marketing, social media posting, lead generation and scoring, and customer segmentation. The goal of digital marketing automation is to increase efficiency and improve overall marketing results by freeing up time and resources for higher-level tasks, such as strategy and customer engagement. Propaganda refers to information, especially of a biased or misleading nature, used to promote a political cause or point of view. Digital marketing automation is not inherently propaganda, but like any tool, it can be used for propaganda purposes if the user so chooses.

    Examples of digital marketing automation include:

    • Email marketing campaigns (e.g. personalized newsletters, abandoned cart reminders)
    • Lead nurturing and scoring
    • Social media scheduling and publishing
    • Multichannel campaign management (e.g. SMS, push notifications)
    • Customer segmentation and personalization
    • Landing page optimization and A/B testing
    • Reporting and analytics
    • Customer behavior tracking and analysis.

    What is the role of digital marketing automation?

    The role of marketing automation is to streamline and simplify marketing tasks and processes, allowing marketers to focus on strategy and creativity. It helps organizations to effectively target and engage with their audience, automate repetitive tasks, and measure the success of their marketing efforts.

    Marketing automation helps in:

    • Personalizing communication and experiences for individual customers
    • Managing and executing multi-channel campaigns
    • Analyzing and optimizing marketing performance
    • Segmenting and understanding target audiences
    • Improving lead generation and qualification processes
    • Automating repetitive and time-consuming tasks
    • Streamlining workflows and increasing efficiency.

    By automating various marketing tasks, marketing teams can focus on strategy and high-level decision-making, leading to more effective and efficient marketing efforts.

    How to operate digital marketing automation?

    To operate digital marketing automation, you need to follow these steps:

    1. Define your target audience: Identify your ideal customer and their pain points and needs.
    2. Choose your automation tool: Select a marketing automation platform that meets your needs, such as Hubspot, Marketo, Pardot, or ActiveCampaign.
    3. Set up your automation workflow: Decide what actions you want to automate and in what order, such as sending an email, adding a lead to a list, or triggering a follow-up task.
    4. Segment your audience: Divide your audience into smaller groups based on demographics, behavior, or other characteristics.
    5. Create your content: Develop high-quality, relevant content that will resonate with your target audiences, such as e-books, blog posts, or webinars.
    6. Set up your trigger events: Determine the conditions that will activate your automation workflows, such as a form submission, page view, or purchase.
    7. Test and refine: Test your automation to ensure it is functioning as intended, and make adjustments based on the results.
    8. Measure results: Track and analyze your results to see what’s working and not, and make data-driven decisions about future improvements.

    Importance of Digital marketing automation.

    Digital marketing automation has become an essential tool for businesses to streamline and optimize their marketing efforts. Here are a few key benefits of using marketing automation:

    • Improved efficiency: Automating repetitive tasks such as email campaigns and social media posts can save time and increase productivity.
    • Increased personalization: With marketing automation, you can send targeted messages to specific segments of your audience based on their behavior and preferences.
    • Better ROI: By automating and tracking the performance of marketing campaigns, you can make data-driven decisions and optimize your marketing budget for maximum return on investment (ROI).
    • Increased engagement: Automated campaigns can help you build and maintain customer relationships, resulting in higher engagement and loyalty.
    • Better customer experience: By providing personalized and relevant content, marketing automation can enhance the customer experience and foster trust in your brand.
    • Improved data analysis: Marketing automation allows you to collect and analyze data from various channels, providing valuable insights into customer behavior and preferences.

    In summary, marketing automation can help businesses streamline their marketing processes, increase efficiency, personalize their messaging, and improve the overall customer experience.

    Why digital marketing automation is becoming increasingly important in the future?

    Digital marketing automation is becoming increasingly important in the future for several reasons:

    1. Customer Expectations: Customers expect personalized and relevant experiences. Marketing automation enables companies to deliver highly personalized and targeted campaigns, which can improve customer engagement and loyalty.
    2. Data-driven decision-making: Marketing automation allows organizations to collect and analyze large amounts of customer data, enabling them to make data-driven decisions about their marketing efforts.
    3. Multi-channel integration: Marketing automation provides the ability to manage and execute campaigns across multiple channels, improving the customer experience and increasing reach.
    4. Increased efficiency: Marketing automation helps automate repetitive and time-consuming tasks, freeing up marketers to focus on higher-value activities.
    5. Improved ROI: By automating and optimizing marketing processes, marketing automation can help organizations achieve better results with fewer resources, improving return on investment.

    In conclusion, marketing automation is the future of marketing because it enables organizations to effectively reach and engage customers, make data-driven decisions, and streamline marketing processes.

    Read all writings on Our Blog.

  • Revolutionizing SEO with AI Writing: Discover the Power of Artificial Intelligence!

    Revolutionizing SEO with AI Writing: Discover the Power of Artificial Intelligence!

    Revolutionizing SEO with AI Writing: Discover the Power of Artificial Intelligence!

    Gone are the days of manual copywriting and keyword stuffing to boost SEO. Today, the future of SEO lies in the power of artificial intelligence (AI). AI writing is quickly becoming the go-to solution for content marketers and SEO professionals, as it can provide more accurate and reliable results than manual methods. This blog post will explore the basics of AI writing and how it can revolutionize SEO.

    What is AI Writing?

    AI writing is the process of using a computer algorithm to generate content. It uses natural language processing (NLP) technologies to analyze the content you want to create and the keyword you want to target. From there, it can generate unique and compelling content that can be used for SEO purposes. AI writing can help SEO professionals save time and effort in creating content that’s optimized for search engines.

    AI writing can help content marketers create content that’s more relevant to the target audience. AI writing algorithms can analyze the target audience’s interests and preferences, and generate content that’s tailored to them. This ensures that the content will be more likely to engage the audience and drive conversions.

    AI writing can also help SEO professionals save time and effort in generating content. By automating the content creation process, SEO professionals can focus more on other SEO tasks such as link building and keyword research.

    Benefits of AI Writing for SEO

    AI writing has several benefits for SEO professionals. First, AI writing can help them create content more quickly and efficiently. AI algorithms can analyze the content and keyword you want to target and generate content that’s optimized for search engines. This can help SEO professionals save time and effort in creating content.

    Second, AI writing algorithms can help SEO professionals generate more relevant and accurate content. AI algorithms can analyze the target audience’s interests and preferences, and generate content that’s tailored to them. This ensures that the content will be more likely to engage the audience and drive conversions.

    Third, AI writing can help SEO professionals save money. AI writing algorithms can generate content quickly and efficiently, which can help SEO professionals save money on content creation costs.

    The Basics of AI Writing for SEO

    AI writing algorithms can be used to generate content that’s optimized for search engines. AI algorithms can analyze the content and keyword you want to target and generate content that’s optimized for search engines. This can help SEO professionals save time and effort in creating content.

    AI algorithms can also help SEO professionals generate more relevant and accurate content. AI algorithms can analyze the target audience’s interests and preferences, and generate content that’s tailored to them. This ensures that the content will be more likely to engage the audience and drive conversions.

    AI writing algorithms can also be used to generate content that’s more engaging and interesting. AI algorithms can analyze the target audience’s interests and preferences, and generate content that’s interesting and engaging. This can help SEO professionals create content that resonates with the target audience and drives more conversions.

    Finally, AI writing algorithms can be used to generate content that’s more SEO-friendly. AI algorithms can analyze the content and keyword you want to target and generate content that’s optimized for search engines. This can help SEO professionals create content that’s more likely to rank higher in search engine results pages (SERPs).

    How AI Writing can Transform Your Digital Marketing Strategy

    AI writing can help SEO professionals create content more quickly and efficiently. AI algorithms can analyze the content and keyword you want to target and generate content that’s optimized for search engines. This can help SEO professionals save time and effort in creating content.

    AI writing algorithms can also help SEO professionals generate more relevant and accurate content. AI algorithms can analyze the target audience’s interests and preferences, and generate content that’s tailored to them. This ensures that the content will be more likely to engage the audience and drive conversions.

    AI writing algorithms can also help SEO professionals generate content that’s more SEO-friendly. AI algorithms can analyze the content and keyword you want to target and generate content that’s optimized for search engines. This can help SEO professionals create content that’s more likely to rank higher in search engine results pages (SERPs).

    Finally, AI writing algorithms can help SEO professionals save money. AI writing algorithms can generate content quickly and efficiently, which can help SEO professionals save money on content creation costs.

    Best Practices for AI Writing

    AI writing can be a powerful tool for SEO professionals, but some best practices should be followed when using AI writing algorithms.

    First, it’s important to make sure that the content generated by the AI writing algorithms is accurate and relevant. AI algorithms can generate content that’s tailored to the target audience’s interests and preferences, but it’s important to make sure that the content is accurate and relevant.

    Second, it’s important to make sure that the content generated by the AI writing algorithms is SEO-friendly. AI algorithms can analyze the content and keyword you want to target and generate content that’s optimized for search engines. This can help SEO professionals create content that’s more likely to rank higher in search engine results pages (SERPs).

    Third, it’s important to make sure that the content generated by the AI writing algorithms is engaging and interesting. AI algorithms can analyze the target audience’s interests and preferences, and generate content that’s interesting and engaging. This can help SEO professionals create content that resonates with the target audience and drives more conversions.

    Finally, it’s important to make sure that the content generated by the AI writing algorithms is original and unique. AI algorithms can generate content quickly and efficiently, but it’s important to make sure that the content is original and unique. This can help SEO professionals create content that’s more likely to engage the audience and drive more conversions.

    AI Writing Tools & Services

    Several tools and services can help SEO professionals use AI writing algorithms to generate content. These tools and services can help SEO professionals save time and effort in creating content that’s optimized for search engines.

    One of the most popular AI writing tools is Text. Textly is an AI-powered content generation tool that can help SEO professionals generate unique and compelling content quickly and efficiently. Textly can analyze the content and keyword you want to target and develop content that’s optimized for search engines.

    Another popular AI writing tool is Copytaste. Copytaste is an AI-powered content generation tool that can help SEO professionals generate content quickly and efficiently. Copytaste can analyze the content and keyword you want to target and develop content that’s optimized for search engines.

    Finally, some AI writing services can help SEO professionals generate content quickly and efficiently. These services can help SEO professionals save time and effort in creating content that’s optimized for search engines.

    AI Writing Best Practices for SEO

    When using AI writing algorithms to generate content, it’s important to follow some best practices.

    First, it’s important to make sure that the content generated by the AI writing algorithms is accurate and relevant. AI algorithms can generate content that’s tailored to the target audience’s interests and preferences, but it’s important to make sure that the content is accurate and relevant.

    Second, it’s important to make sure that the content generated by the AI writing algorithms is SEO-friendly. AI algorithms can analyze the content and keyword you want to target and generate content that’s optimized for search engines. This can help SEO professionals create content that’s more likely to rank higher in search engine results pages (SERPs).

    Third, it’s essential to make sure that the content generated by the AI writing algorithms is engaging and interesting. AI algorithms can analyze the target audience’s interests and preferences, and generate content that’s interesting and engaging for ranking. This can help SEO professionals create content that resonates with the target audience and drives more conversions.

    Finally, it’s important to make sure that the content generated by the AI writing algorithms is original and unique. AI algorithms can generate content quickly and efficiently, but it’s essential to make sure that the content is original and unique. This can help SEO professionals create content that’s more likely to engage the audience and drive more conversions.

    AI Writing Services to Make Your Content Stand Out

    Several AI writing services can help SEO professionals generate content quickly and efficiently. These services can help SEO professionals save time and effort in creating content that’s optimized for search engines.

    One of the most popular AI writing services is Text. Textly is an AI-powered content generation service that can help SEO professionals generate unique and compelling content quickly and efficiently. Textly can analyze the content and keyword you want to target and develop content that’s optimized for search engines.

    Another popular AI writing service is Copytaste. Copytaste is an AI-powered content generation service that can help SEO professionals generate content quickly and efficiently. Copytaste can analyze the content and keyword you want to target and develop content that’s optimized for search engines.

    Finally, many AI copywriting services can help SEO professionals generate content quickly and efficiently. These services can help SEO professionals create content that’s more engaging and interesting, as well as content that’s more SEO-friendly.

    AI Writing & Copywriting: The Future of SEO

    AI writing and copywriting are quickly becoming the go-to solutions for content marketers and SEO professionals. AI writing algorithms can help SEO professionals generate content more quickly and efficiently, as well as content that’s more SEO-friendly. AI copywriting services can help SEO professionals create content that’s more engaging and interesting, as well as content that’s more SEO-friendly.

    AI writing and copywriting are quickly becoming the future of SEO, and SEO professionals need to stay up-to-date on the latest trends and technologies. By staying up-to-date on the latest trends and technologies, SEO professionals can ensure that they’re using the most effective strategies and techniques to optimize their content for search engines.

    Conclusion

    AI writing is quickly becoming the go-to solution for content marketers and SEO professionals. AI writing algorithms can help SEO professionals generate content more quickly and efficiently, as well as content that’s more SEO-friendly. AI copywriting services can help SEO professionals create content that’s more engaging and interesting, as well as content that’s more SEO-friendly.

    With the right tools and services, SEO professionals can use AI writing and copywriting to revolutionize their digital marketing strategies and drive more conversions.

    So if you’re looking to take your SEO efforts to the next level, it’s time to start using AI writing and copywriting. Use AI for your content marketing and see the results for yourself!

    Learn more with Shanto.io.

  • Digital marketing trend for 2023

    Digital marketing trend for 2023

    Marketing that is tailored to customers’ specific needs and wants is often referred to as personalized marketing or one-to-one marketing. This type of marketing involves using data and technology to understand individual customers and deliver customized messages and experiences. Personalized marketing can be highly effective because it addresses each customer’s specific needs and desires, rather than using a one-size-fits-all approach. Some ways that companies can personalize their marketing efforts include using customer segmentation to group customers with similar characteristics, using data and analytics to understand individual customer behavior, and using artificial intelligence and machine learning to personalize marketing messages and experiences.

    It’s true that the metaverse has the potential to be a significant market in the coming years. Many experts believe that it will become an increasingly important platform for a wide range of industries, including entertainment, fashion, gaming, and education. The ability to create immersive and interactive experiences in a virtual world has the potential to revolutionize the way businesses engage with their customers and create new revenue streams.

    However, it’s important to note that the development of successful metaverse strategies is still in its early stages, and it will likely take time for the market to mature. It will be important for businesses to carefully consider the opportunities and challenges presented by the metaverse and to develop strategies that are aligned with their goals and resources. There may also be regulatory and ethical considerations to take into account as the metaverse continues to evolve.

     

    Digital marketing trend for 2023: Automation

    Automation refers to the use of technology to perform tasks without human intervention. It has become a commodity in many industries, as it can increase efficiency, reduce labor costs, and improve quality and consistency. Automation can take many forms, such as using robots, artificial intelligence, and computerized systems to perform tasks that were previously done by humans. Automation is used in a wide range of industries, including manufacturing, healthcare, transportation, and customer service.

    In today’s digital age, automation plays a significant role in marketing. It can help businesses to streamline and optimize their marketing efforts, allowing them to reach more customers in a shorter amount of time. Automation can also help to personalize the customer experience and improve the efficiency of marketing campaigns. However, it is essential to strike the right balance when using automation in marketing, as over-reliance on automation can lead to a lack of personalization and a disconnection with customers. In order to effectively use automation in marketing, businesses need to have a clear understanding of their target audience and a well-defined marketing strategy. They should also be mindful of the potential risks and challenges associated with automation, such as the possibility of making mistakes or losing control of the customer experience.

     

    Digital marketing trend for 2023: Gamification and the metaverse

    Gamification is the use of game-based mechanics, such as points, badges, and leaderboards, to engage and motivate people to achieve their goals. In the context of marketing, gamification can be used to drive customer loyalty, increase brand awareness, and improve customer engagement. Gamification can be applied in a variety of ways, such as through mobile apps, social media platforms, and online communities.

    The metaverse is a virtual world that is created by the convergence of multiple online communities and virtual environments. It is often described as a shared, immersive, and interactive space where people can interact with each other and with virtual objects and experiences. The metaverse has the potential to revolutionize marketing by providing businesses with a new platform for creating and delivering immersive and interactive experiences to their customers. Some experts believe that the metaverse will become an increasingly important part of the marketing landscape in the coming years, as it offers businesses a new way to connect with and engage their customers in a virtual environment.

     

    Digital marketing trend for 2023: Content marketing

    Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action. Content marketing can be used to educate and inform customers, build brand awareness and credibility, and drive traffic and sales. Some examples of content marketing include blog posts, articles, videos, podcasts, social media posts, infographics, and email newsletters.

    One key aspect of content marketing is that it should provide value to the target audience, rather than being purely promotional. By delivering valuable and informative content, businesses can build trust and credibility with their customers, which can lead to increased loyalty and sales. To be effective, content marketing requires a well-defined content strategy that takes into account the target audience, the business goals, and the available resources. It is also important to measure and analyze the performance of content marketing efforts in order to continually improve and optimize the strategy.

     

    Digital marketing trend for 2023: Omnichannel marketing

    Omnichannel marketing is a strategy that involves using multiple channels, such as email, social media, mobile apps, and in-store interactions, to reach customers and provide a seamless experience across all touchpoints. The goal of omnichannel marketing is to create a consistent and cohesive brand experience for customers, regardless of how they choose to engage with the business.

    One key aspect of omnichannel marketing is that it recognizes that customers often use multiple channels and devices throughout the customer journey, and it aims to provide a consistent and seamless experience across all of these channels. This can involve using data and technology to track and analyze customer behavior across channels and to deliver personalized and relevant messaging and experiences. Omnichannel marketing can be challenging to implement, as it requires a deep understanding of the customer journey and the use of multiple technologies and platforms. However, when done effectively, it can help businesses to increase customer loyalty, improve the customer experience, and drive sales.

     

    Digital marketing trend for 2023: Video Marketing

    Video marketing is a type of content marketing that involves using video to promote or market a product or service. It is a powerful tool that can be used to engage and educate customers, and drive traffic and sales. Video marketing can take many forms, such as product demonstrations, customer testimonials, explainer videos, and live-streaming events.

    Video marketing can be particularly effective for rapid growth because it is highly engaging and can be easily shared on social media and other platforms. According to a survey by Wyzowl, 81% of businesses reported that video had a positive impact on their business, and more than half of consumers said that they had made a purchase after watching a brand’s video. Video marketing can be especially effective for e-commerce businesses, as it can help to demonstrate products and show how they can be used.

    To be effective, video marketing should be well-planned and aligned with the overall marketing strategy. It is important to identify the target audience and the goals of the video marketing campaign and to create compelling and informative content that resonates with the audience. Video marketing can also be optimized through the use of data and analytics, which can help businesses to understand the performance of their videos and to make informed decisions about future campaigns.

    Do not forget to connect with Shanto.io for more articles like this. Thanks for reading.

  • Things to know before starting Facebook page.

    Things to know before starting Facebook page.

    Business Facebook page is just a digital social media marketing channel.

    I think Facebook’s huge consumer market and the right combination with this popular marketing system is to ensure a full exchange of Facebook users for an eCommerce project. Beware of the market by sick competition!

    How many TV channels are there on the TV in your room? Do you use Pinterest on your phone? Pinterest is also a digital marketing channel. There is also Twitter, Instagram, TikTok. You have a lot of followers only on social media, but you don’t have a digital platform that you can fully control.

    Things to know before starting Facebook page in Bangladesh.

     

    • Choose a positive, eye-catchy and easy-to-remember name for the organization.
    • Select the right “category” for your business or organization and go for Trade licence, Digital business identification (DBID) and Business Identification Number (BIN).
    • Create a business bank account for all of your business expenses.
    • Get your business duel currency card for your paid adverting spent.
    • Create a White-label website for the strong authority in online business.
    • Choose a minimalist logo and cover photo for your Facebook business page and go for trade trade mark registration.
    • Make a suitable business plan for processing the future workflow.
    • Learn Facebook Page Insights.
    • Learn Facebook business page optimization.

    Starting with eCommerce, you might have been able to send e-mail notifications of your posts to hundreds, thousands, millions, or sometimes billions of reserved consumers with a single click of your mouse. Instead of opting for e-commerce, building an online business through social media will get you used to additional paid advertising.

    Inefficient business page management on a popular social media marketing channel called Facebook has resulted in most homegrown entrepreneurs’ very progressive page advertising ID being permanently restrictions.

    Restrictions cause long-term damage to online platforms.

    Just because you don’t have a trade license, your business will be declared completely illegal by the government.

    I have a few questions for those who have read this post so far with a healthy mind.

    1. Why not permanently restrict the advertising ID of domestic SIM companies’ Facebook pages?
    2. How to adapt to the changing Facebook algorithm?
    3. What are the points to keep in mind when creating an online business plan?
    We have been providing all kinds of digital services and advice to entrepreneurs for a long time. Just connect to know about our digital marketing and web development services. Greetings and best wishes from Hasibul Hasan Shanto for the well-planned business marketing and expansion of online business.