What is marketing automation?

The development of local e-commerce startups and online businesses requires sound management. Automated marketing can be a popular way to establish domestic ecommerce as most startup online businesses in Bangladesh have very limited capital, limited manpower, limited ideas, uncertainty and uncontrolled business.

The word automaton here is Automaton in English; Plural word: automata (automata) refers to a system that can work on its own without any instructions. The English word Automaton is very popular in e-commerce. An automated system or entity simply means a system or entity that operates on its own without the need for human control, or a man-made online bot that acts as a guide to the past, without thinking or feeling. Example: Bot of PUBG and Garena Free Fire video Games, Sofia at the Digital World 2018 Conference held in Dhaka.

A beautiful definition of marketing is the combination of organizational activities and processes performed for the benefit of the organization and the stakeholders in order to manage the customer relationship and create, communicate and provide value to the customer. In general, marketing is the act of buying and selling goods or services.

What is marketing automation?

Automated marketing is the use of a universal software platform to integrate, create, and automate a variety of marketing initiatives. These platforms help marketers (ironically) provide greater personalization, improve efficiency, increase core performance indicators, and mechanize repetitive processes to drive more sales and a larger consumer market. As a result, consumers have an exceptional customer experience, and businesses have the opportunity to engage more, sell more, and plan more.

What are the benefits of marketing automation?

In modern  marketing systems, successful campaigns rely on highly targeted marketing, which basically delivers the right message to the right person or business at the right time.

By automating campaigns in general, online businesses can more easily identify their web visitors so that they can turn unknown possibilities into known leads. Best of all, when your potential customers interact with your brand online, you can track all their engagement and send that information to your sales team through CRM system integration. This leads to better sales and marketing alignment and collaboration, more streamlined lead scoring that allows for excellent insights from the beginning to the end of the customer journey.