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  • Why Savvy marketer always come with a SWOT analysis report?

    Why Savvy marketer always come with a SWOT analysis report?

    The first step for a business growth improvement is identifying business strengths, Weaknesses, opportunities, and threats. Marketers call it SWOT analysis. This is a very important task in the strategic business set-up planning period. It is essential to know the current state of online business marketing management to calculate an online business SWOT analysis.

    The savvy marketers ask the following questions below for preparing a SWOT analysis.

    Question No 1: Do you currently have your online business platform (Example: Website / Apps / Facebook business page/ Twitter brand)? And, Which online marketing channels are you willing to optimize first?

    Question No 2: Have you set your expected minimum annual internet marketing budget? If it is predefined, please let me know the amount of the marketing budget.

    Question No 3: Currently, Who are the current strongest competitors of your business?

    Question No 4: Do you have your premade client information databases for retargeting marketing purposes? Or are you willing to have the email database of your potential clients for email marketing?

    Ask your questions and get accurate professional digital marketing assistance at the all-legal authentic business listing startup Facebook Shopping group that covers a completely secure online purchase journey at Dhaka Division. Shanto.io validate business legal documentation for highly honoring 100% e-commerce and all online consumer rights in Dhaka, Bangladesh.

    Why is the SWOT analysis very essential for a productive business marketing management workflow?

    Before operating any type of marketing executive commencement exercise for any type of business entity, savvy marketers should always follow a proven planning method. By carefully assigning productive responsibilities and necessary solid working effort after validating the reliable marketing roadmap for succeeding in further efforts.

    Savvy marketers participate in business marketing research to find out every type of customer necessity, assisting features to enable an entirely satisfying customer experience. Not only that, the Digital marketer ensures effective corporate rehearsal consumer management to be more than loyal at surviving on the social media ranking strategy techniques. Savvy marketers are empowering the designation of a business’s unique value proposition with their as low as the riskless, proven valid superior business-side administrative scheme.

    What are the desperate aspirations of a savvy marketer from a startup business?

    Savvy marketers believe in a quality-based positioning strategy. They want goods and services to be more profitable at a good quality for consumers than most competitors’ goods.

    All the savvy marketers are confidently implementing all desirable business development beneficial rank factors attributes. All the business legal documentation is the desperate aspirations of a Startup business for a savvy marketer.

    Why are savvy marketers including all the remarkable customer relationship features in online business management?

    The savvy marketers have to enable personalized business management processes industriously fulfilling all the business consumer’s demands. Full-time responsive business activities ensure extraordinary growth optimization. Savvy marketers can fully assure that a business is completely ready to fulfill consumers’ demands at the best quality at a stable market price by automating marketing management. This is the reason savvy marketers include all the remarkable customer relationship features in business management.

    Savvy marketers know how to handle crisis management in business growth.

    Every type of business is among that hit the hardest by a global financial crisis, a trade dispute, or a pandemic. Luckily, such major events are rare. But even minor incidents can lead the business into a crisis: a blatant commercial enterprise site in front of a café can keep visitors away, or a break-in or improvement that cannot be prorogued can lead to a gag rule. Treacherous suppliers, quality problems with businesses, a hacker attack on customer data, or a poor online rating get online shops and digital service providers difficulty. The results are a loss of gross revenue. Here, careful crisis management is needed.

    In uncertain times, consumers and orders decrease. This does not always threaten the very existence of an online business. However, online businesses shouldn’t wait for a solution to appear out of thin air, but instead, proactively research their options. Halting your marketing budget at this point, for example, is the wrong way to go. Rather, targeted crisis marketing is required to tone up your brand awareness, regain trust, and boost demand. A new income channel, an elaborated product range, Facebook campaigns or the re-engagement of regular customers—crisis marketing let in many means for making out with economic difficulties.

    How does a savvy digital marketing service operator handle a crisis?

    A savvy digital marketing service operator is always fully aware to avoid losing business market share. By adjusting market share metrics, constantly keep an eye on the performance of all competitors and take steps to improve the aspects of business that can affect the market share standing.

    They include things like product and service quality and new pricing, more customer satisfaction, the growth of every customer base, proper marketing, direct advertising, the quality of staff, and the potentiality for the acquisition of competing businesses.

    Note

    Marketing during a crisis? Advertising in a crisis? The idea alone can cause confusion and outrage. But it’s important to understand that the meaning of crisis marketing has nothing to do with generating a profit at the cost of people or businesses suffering the economic consequences of such difficult periods. Crisis marketing is all about leading a business out of a difficult situation with marketing tactics to secure the future of the company. The practice encompasses a range of practical solutions that local and digital companies can use to master critical times.

    Why do we need consumer segmentation in business marketing management?

    Every business requires an ideal customer. That’s why marketers do consumer segmentation based on audience demographic, interest, and behavioral characteristics.

    Consumer segmentation in business marketing stands for a more advanced understanding of every type of existing consumer’s unspoken aspirations, needs, expectations, and demands. Consumer segmentation enables a more feasible target marketing opportunity to get all the ideal customers.

    Savvy marketers make effective, frequent advertising tactics and amazing offers for increasing opportunity achievement in the consumer marketplace. They are experiencing innovative branding and marketing through digital advertising that can increase the consumer’s impression, establish a good connection with existing customers, and spur widespread desire for the products and services They offer.

    High-impact advertising content creatives in different forms help us to understand potential buyers’ actual appreciation and alignments. A savvy marketer never forgets the real struggle to maintain continuity across design, voice, and message to fulfill a strong, positive, and stable consumer impression. They are careful at paid promotion and target the market.

    Likewise, A savvy marketer firmly believes in business law. They are aware of the rules and consequences of proper coordination with appropriate prospective human rescues for long-lasting constructive governance in a business establishment.

    In the advanced business marketing workspace, sales representatives operate more institutionalized behavior with growing consumers to build a strong public relationship for increasing business scope in the market by target marketing tactics.

    In modern business marketing management, The marketing professional representative easily turns a newcomer visitor from a social media platform into an ideal permanent customer through consumer segmentation operation and target marketing.

    How do businesses archive strong organic audience impressions?

    During the period of maintaining a particularly stable relationship for ensuring the proper existing customer management, creative content implementation, and personalized quality efforts are being performed by marketing professionals for the successful target marketing operation. As a result, the large size of the interested group usually created and performed decent brand ambassadors activity without an internal business contractual executive relationship. This is how businesses archived strong organic audience impressions.

  • This is how I reach a lot of people online, They can’t see me face to face in reality but they believe in me their business.

    How would you describe yourself to someone who can’t see you?

    Nowadays, Savvy digital entrepreneurs have to be fully professional in Personnel management for optimizing social media marketing productivities. 🧐

    In Bangladesh, It’s not easy to have permanent productive technical staff administration quality relationships. 🥵

    Most of our Bangladeshi entrepreneurs don’t have enough ideas on today’s business technology management. But, they are actively managing commercial activity. As a result, They get upset because they violate general advertising policies.

    A very popular Facebook page with a huge number of likes/followers is not safe from Facebook restrictions if an advertising policy violation accidentally occurred.

    I saved a lot of Facebook pages by optimizing their social media marketing management workflow.

    Are you still carefully reading my comment? Maybe, We need to talk 😁
    You may ask anything about Facebook business ads manager, Facebook Commerce manager, Facebook Pixel, Facebook Marketplace, Facebook ads type, Facebook Brand safety, Facebook developer, etc for being capable of monitoring your social media marketing workflow by yourself.

    You may also ask your online business marketing relevant questions at my automated platform by scheduling an appointment.
    Simply, Connect to my website https://shanto.io for our journey to start.

    This is was my comment on a social media community for target audience reaching purpose.

  • How to Optimize Facebook business page?

    How to Optimize Facebook business page?

    In March 2017, Facebook reported 1.94 billion monthly active users (1.28 billion daily active users). Therefore, This is an essential virtual marketing environment for all eCommerce businesses. Still, many eCommerce businesses want to know how to Optimize their Facebook business page. In May 2017, a study of more than 4,700 US online small businesses found that only 24 percent saw a positive return on investment on Facebook.

    Here are the 8 Popular ways to Optimize Facebook Pages.

    1. Work on your Facebook page information section.

    Add an eye-catchy profile picture on the Facebook page profile section. It’s soo much more important than the Facebook page cover image because it will attend every page update, even when it’s shared on someone else’s Facebook timeline.

    • The profile picture image size should be at least 180 x 180 pixels.
    • The Facebook page profile image should be easily readable when viewed at 40 x 40 pixels.
    • Add a Facebook page cover photo. The cover photo is an excellent method to make your Facebook page more eye-catching.
    • Try changing your Facebook page cover photo seasonally or when your business has an important announcement.
    • Rather than a cover photo, you can use video content. Video content can be 20 to 90 seconds and should be at least 820 x 312 pixels.
    • Choose a custom URL or “username” for your Facebook page. Facebook username allows people to find and recognize your Facebook page. When you create a username, it appears in a customized web address ( for example, https://facebook.com/shanto.io ) for your Facebook page which makes it easy for users to type in the URL. This also helps a Facebook page rank higher for that perfect username. Facebook page username should match the name of the Facebook page as much as possible
    • Always complete the Facebook page profile “Description” section, Don’t forget to make sure to use all the allowed 250 characters for authentic content. Authentic content helps Facebook pages rank higher.
    • Add your website. This is self-descriptive; we always want Facebook users to get to the business website efficiently.

    Bonus tip: Optimize your Facebook business page by Linking to the Facebook page from your website, too. This will get that Facebook page rank higher for your business name, helping you in business reputation management struggles.

     

    Apart from the major components listed above, there is more information you can add:

    • Business contact details (phone number and email).
    • Business social media accounts (Instagram, Twitter, Snapchat, Youtube, Pinterest, etc.).
    • A brief list of all products and services.
    • Professional awards.
    • Brief business story.
    Let me magnify that last thing on the list in more detail. While the Facebook page’s main description field will limit business to 250 characters, the business story section will let businesses tell more about their business. This is very useful because the more authentic text you have here, the more possibilities you get to rank your Facebook business page for business-related searches. Use this field to:
    • Add business legal disclaimers.
    • Add all the business FAQs.
    • Describe your business processes and services.
    • Tell the founder’s story.

    2. Use the business matching Facebook page template.

    Facebook provides pre-made page templates to help you to optimize your Facebook page for the kinds of business you are operating, including:

    • Services
    • Shopping (This one has the built-in Shopping tab which allows you to feature products on Facebook.)
    • Business
    • Video creator
    • Venues
    • Non-profits
    • Politicians
    • Restaurants and Cafés

    The Facebook page template dictates the layout of Facebook page buttons and tabs that have been seen as most efficient for typical business types. All the Facebook page operators can edit and customize them as much as they like after the business pick one.

    3. Select a necessary Facebook page “call to action” button.

    The Facebook page’s call-to-action is found below the Facebook cover image. You can choose a “call to action” from four main sections, so look for one that’s most relevant to the business:

    • Book services
    • Get in touch
    • Learn more
    • Make a purchase or donation
    • Visit Shop
    • Send message
    • Call Now
    • Use App
    To customize your “call to action” button, click on it and select “Edit Button.” There is plenty of “call to action” options you can choose from. Some examples of Facebook “call to action” include:
    • Book now
    • Start order
    • Send message
    • Call now
    • Email now
    For each “call to action”, Facebook page operators need to add the most relevant landing page where the visitor will perform the suggested action.

     

    4. Add Facebook page Tabs to promote products or services

    Standard tabs are Home, Posts, Videos, Groups, etc. However, you can also add more tabs that better match whatever your business is about. For example, you can opt to add the following buttons:

    • Offers, to highlight your current offers
    • Shop, to list the products that want to feature
    • Services, to highlight all the business services

    To change the tabs, go to “Sections,” then to “Edit” and scroll to the bottom of the page to view the list of current tabs and the option to add a tab.

    5. Upload all (Hot, Seasonal, etc.) products on the Facebook commerce manager

    Talking of tabs, a Facebook page operator can place the Shopping section and add products, one by one, by specifying product names and prices and uploading product photos.

    The huge advantage of doing that (apart from giving all Facebook audiences a separate shopping section where they can access seasonal offers and hot deals) is that businesses will be able to tag
    products in Facebook page photos and video content. This way, if a video goes viral on Facebook, A lots of audiences will be able to connect to the product listing right from within the video.

    6. Enable the Reviews section on the Facebook page

    Nearly all possible buyers consult online ratings and reviews before making a purchase. I am one of those customers, and I’ve noticed that Facebook reviews tend to be more positive than those on other platforms. This may be because Facebook is a very unique platform—individuals don’t go there first to vent their frustration at companies. On the opposite, they are there to talk to family and buddies.

    That being said, Facebook is perfect for hyping customers’ reviews. To do that, go to “Settings,” and click “Edit” next to “Review” to allow visitors to review the Facebook page.

    7. Continuously Update and Engage

    No optimization strategies can save a Facebook page unless updating it often and grip with the audience. Here are some audience-making things you can try:

    • Ask questions to engage your followers in discussions.
    • Post curated content with the help of tools like Canva which saves tons of time.
    • Upload short, well-annotated video content.
    • Stream live videos from (virtual) events.
    • Tag other business pages (industry tools and non-profits).
    • Upload images in the Facebook story section (Collages, quotes, team photos, etc.).

    8. Analyze Your Competitors’ Facebook Strategy

    You can get incredible insight into how your competitors are increasing their Facebook existence with lots of tools. Connect Shanto.io to reveling the best tools for analyzing your competitor’s Facebook strategy.

    Use suitable visuals to market your online business, without being too “sales” or intrusive. I use Canva to create graphical content for all my social media accounts. Create visuals in several sizes at a time and label those content using the business logo.

    Stay connected on Facebook with us for more information and tips related to Social Media Marketing with Facebook.
  • What is marketing automation?

    What is marketing automation?

    The development of local e-commerce startups and online businesses requires sound management. Automated marketing can be a popular way to establish domestic ecommerce as most startup online businesses in Bangladesh have very limited capital, limited manpower, limited ideas, uncertainty and uncontrolled business.

    The word automaton here is Automaton in English; Plural word: automata (automata) refers to a system that can work on its own without any instructions. The English word Automaton is very popular in e-commerce. An automated system or entity simply means a system or entity that operates on its own without the need for human control, or a man-made online bot that acts as a guide to the past, without thinking or feeling. Example: Bot of PUBG and Garena Free Fire video Games, Sofia at the Digital World 2018 Conference held in Dhaka.

    A beautiful definition of marketing is the combination of organizational activities and processes performed for the benefit of the organization and the stakeholders in order to manage the customer relationship and create, communicate and provide value to the customer. In general, marketing is the act of buying and selling goods or services.

    What is marketing automation?

    Automated marketing is the use of a universal software platform to integrate, create, and automate a variety of marketing initiatives. These platforms help marketers (ironically) provide greater personalization, improve efficiency, increase core performance indicators, and mechanize repetitive processes to drive more sales and a larger consumer market. As a result, consumers have an exceptional customer experience, and businesses have the opportunity to engage more, sell more, and plan more.

    What are the benefits of marketing automation?

    In modern  marketing systems, successful campaigns rely on highly targeted marketing, which basically delivers the right message to the right person or business at the right time.

    By automating campaigns in general, online businesses can more easily identify their web visitors so that they can turn unknown possibilities into known leads. Best of all, when your potential customers interact with your brand online, you can track all their engagement and send that information to your sales team through CRM system integration. This leads to better sales and marketing alignment and collaboration, more streamlined lead scoring that allows for excellent insights from the beginning to the end of the customer journey.

  • What is automation?

    What is automation?

    The future of automation is a topic that has been on the minds of many people since the First Industrial Revolution. This time around, it is not only blue-collar jobs that are at risk of being replaced by machines, but also white-collar jobs.

    There are several use cases for AI writing tools in the future. They can be used to write content for specific topics and niches, or to generate all kinds of content for digital agencies and their clients.

    The future of automation is not only about the elimination of human jobs, but also the creation of new ones.

    AI assistants can help us with our everyday tasks, like scheduling meetings, booking flights, and even buying groceries. With their help, we can focus on more creative tasks and on solving problems. Automation is the process of using machines and computers to do tasks that would otherwise be done by humans. It is a way for companies to save time, money, and resources.

    Automation is a big topic of discussion in the workforce today. Some jobs will not be replaced by automation, but others will eventually be automated. Jobs that are repetitive and don’t require much creativity or emotional intelligence will eventually be automated.

    Automation is a major contributor to the future of the workforce. It will take over 47% of all jobs by the year 2030. This is not a bad thing, it just means that people will have to change their mindset and find new jobs.

    Automation is a word that used in a lot of industries to describe the use of machines or technology instead of humans. Automation is the process of automating a human activity.

    The future of automation will be in the form of AI-powered robots and machines, which will be able to complete any task faster and more efficiently than humans can. The future is already here with driverless cars, automated factories, and even automated homes. Soon, automation will have an impact on every industry you can think of.

    The question is not whether machines will replace humans, but when. There are many views on the future of automation. Some people believe that robots will eventually take over all jobs and leave humans unemployed. Others believe that humans will always be needed to perform tasks that require creativity, emotional intelligence, or empathy.

    While automation might be inevitable, it is still unclear what the future holds for us and our jobs.

    Automation has been around since the industrial revolution, and it is only getting more and more sophisticated. This section will explore how automation is affecting different industries and what the future of automation is. Automation has a significant impact on many aspects of our lives.

    However, automation in other industries, such as healthcare, is just beginning to take off. The future of automation looks very promising as it can be used to improve efficiency in all industries, including education.

    Automation is the process of using machines and tools to do work that would otherwise be done by humans. It has been around for centuries and is used in many industries, including agriculture, manufacturing, construction, and transportation.

    In the last century or so, there has been a rapid increase in automation. Advances in computer technology have made it possible to automate more tasks than ever before. There are now robots that can do jobs like assembling cars or welding metal pieces on an assembly line. Robots can also work in dangerous environments where humans cannot go to do the job because of the risk of injury or death.

    Automation and AI are changing the way we work, live, and interact with the world.

    Automation is a form of artificial intelligence that has been in use for many years now. It is a process by which machines programmed to perform tasks without human intervention.

    Automation is becoming a part of every aspect of our lives. It is now possible to automate all the tasks that we do daily, from taking care of our finances to driving.

    In the future, automation will be able to take care of tasks that are more difficult for computers and robots to do, such as making decisions and solving problems. The future of automation looks promising in many ways. However, it might not be so good when it comes to jobs. Automation will replace many jobs in the future, and this could lead to an unemployment crisis in the world.

  • The advantage of the Facebook carousel ads campaign.

    The advantage of the Facebook carousel ads campaign.

    The advantage of the Facebook carousel campaign is capable to play a relatively effective role in attracting potential buyers.

    If you have ever thought about carousel campaigns, then if you can master the following 3 topics properly, Facebook can help you decide to take advantage of carousel campaigns.

    (1) Carousel advertising is interesting.

    The Carousel Paid Campaign has special opportunities for multiple shows. The ability to display various items on a single Facebook ad set gives advertisers a visual opportunity to realize various products at the same time, promising different products or services to potential buyers. Ten products can be on the face of it, displayed in a simple carousel ad creative set on the Facebook Ad Manager account. Facebook’s Carousel Ad Creative comes horizontally with product descriptions, pricing, and call-to-action links, making it even more attractive and easier for potential buyers to purchase products or services.

    The user-friendly features in carousel advertising attract not only consumers but also marketers. Since the introduction of the carousel advertising feature, the ad system has proven to be as effective as expected in increasing sales of products or services. Often, the proper optimization of carousel ads as an alternative advertising system plays a more effective role than other advertising methods on Facebook.

    The basic goal of a savvy digital marketer is to create a way to attract the interest and attention of consumers. It is easy for a digital marketing manager to fulfill the real purpose of creating carousel ads. In addition to the buyer-friendly design in carousel ads, carousel ad templates do not make the ad irresistible or mislead the buyer. Instead, the combination of multiple supporting product variants or images or videos of other products or services further enhances the carousel ad. By adding interesting images, videos, and information, you will be able to take advantage of the features of the carousel advertising system. Take the advantage of the benefits of carousel advertising on Facebook as well as the ability to deliver progressive ads.

    (2) Properly carousel advertising costs relatively little.

    An important piece of information about carousel ads on Facebook is that these ads appear strategically on Facebook. Carousel ads are not only cheap and effective, but they are also easy to monitor and manage With Facebook Analytics Insight reports, marketers can track which links in the ad work best. There is an alternative way to optimize the links used in the ads so that the ads can achieve higher results. Carousel ads features increase click-through success by 12 percent, reducing advertising costs.

    Therefore, if your marketing budget on Facebook is low, the carousel advertising method will be ideal. Carousel ads on Facebook are great for attracting buyers and are relatively inexpensive among other marketing methods.

    (3) Carousel advertising has many advantages.

    In addition to converting carousel ads into catalogs or virtual tours, there are various creative methods. How you are going to make your Facebook ad more acceptable to your prospects depends on your advertising strategy and appropriate ad optimization.

    Think about how much the maximum results will be for every dollar spent on advertising on Facebook. Spending more dollars on Facebook ads doesn’t always mean getting more audiences because the cost varies depending on the ad set, ad creative, and advertising strategy used in the ads on Facebook. For example, when a prudent digital marketer engaged in the complete advertising management of an online business by using consumer-oriented writing, visual images or videos, actual ways of using relevant keywords, and adopting the right marketing strategy, then the ad gets approvingly optimized. More ROI will come.

    That is, a prudent digital marketer makes carousel adds great The popular social networking site Facebook helps entrepreneurs to adapt to a variety of advertising strategies as well as get the most out of each ad.

    Finally, my question is, because of the benefits of ad optimization and carousel advertising on Facebook, should you think about creating carousel ads?

    Every dollar you spend to get the highest ROI on your advertising investment on Facebook, use wisely?

    If you like this Facebook Carousel post, please like, comment, and hopefully inspire me by sharing it with your friends.